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Black women and Target: a Tainted love story, part one: Target People

In this Joy's House series, I explore the Target boycott. In part one, let's talk about how during the Obama era, Black women truly became "Target people."

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Joy-Ann Reid
Apr 22, 2025
∙ Paid

Back when my husband Jason, our kids and I lived in Florida, there were two kinds of people: Walmart people, and Target people.

We briefly were Walmart people — when our kids were really small. Walmart sold the cheapest diapers in bulky box sizes, which made life more affordable. (You’d be absolutely shocked what diapers cost back then, and I can’t even…

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